Kylie Browne
Key Elements In Your Solar Marketing Strategy
Every business needs a marketing strategy. You can't just wing it and expect great marketing results. In creating a strategy you align your product,...
We choose to use WordPress as our web development platform for most of our clients and recommend it to our solar dealers.
We prefer WordPress because:
- It's the market leader
- It's easy to customise
- It's user-friendly
- It's great for SEO
- It can grow as you scale your business.
You can read more about the benefits of having a WordPress site here.
How Can I Tell If My Website Is a WordPress Site?
The quick answer to this is simple.
Type in your domain url, followed by /wp-admin.
If you are prompted to login then your website is created on WordPress.
For example:
A solar dealer has a company called Just Solar with a website domain name of www.justsolar.com.au.
The dealer types www.justsolar.comau/wp-admin into the browser.
If you see this prompt, then it's confirmed as a WordPress site.
When Should Solar Dealers Outsource Their Marketing?
As your solar business grows you need to work smarter, not harder. While you're trying to keep on top of good margins, satisfied customers and happy...
Marketing Attribution and Why It Matters for Solar Dealers
Understanding the conversion path your customers take prior to making a purchase provides insight into where your solar digital marketing efforts...