As you consider the marketing efforts of your solar power company, how much attention have you given to Facebook ads? Perhaps you have tried out some Facebook ads in the past, but you weren’t thrilled with the results. Or, you’ve never been on Facebook but you are curious about how it might help you generate leads for your company.
The Main Reasons Why Facebook Ads Are Good for Your Solar Business
1. You meet your potential customers right where they are.
Facebook’s user base in Australia is projected to increase from approximately 10.07 million in 2015 to 11.5 million in 2022, according to the latest figures available from Statista. It’s easy to connect via Facebook Ads and reach such a large audience.
2. Customer Feedback
Customers who are satisfied with the service you provide will be likely to share with their friends online how pleased they are with the results. They’ll naturally post on Facebook to show off their new money-saving solar solution setup and encourage friends to do so.
3. Smart audience targeting
You can target customers very precisely on Facebook, such as tailoring a campaign to reach a certain age group, or only homeowners in a particular geographic region. You can even target using postcodes, so if there is a specific area that converts better than others you can spend more budget in that area.
4. Link Facebook Ads with Google Analytics To Track Conversions
With Google Analytics, you can track goals - which indicates how well or how poorly your ad campaigns on Facebook are working, and then pause to make adjustments that align with your goals.
5. Social Proof
Being on Facebook makes you more “real” to customers. If you’re not visible on their preferred platform with your own Facebook page and ads, they may not even notice you are online. The problem here though is that you don't own the asset - look at what happened in Feb 2021 when Facebook restricted news outlets from promoting news articles. Having an up-to-date website is a much better asset to own.
Why it Pays to Outsource Facebook Ads Management to Experts
What does your company do best? The answer most likely has nothing to do with computers and the internet, and should be something along the lines of, “install high quality solar power systems for customers in Australia.” It doesn’t make sense for a solar business to recruit, hire and keep on staff a professional team for website development and social media outreach campaigns.
It’s far more efficient and cost-effective to outsource your Facebook Ads management to experts. At XEN Solar, we have more than 10 years of experience in working with Australian solar dealers.
We understand all aspects of solar, including the hopes and fears of your potential customers.
XEN Solar's team has an excellent reputation for how we manage Facebook Ads campaigns for solar dealer across Australia, which are designed to improve brand awareness and generate quality solar leads.
Let's Get Started.
If you're new to Facebook Ads, it’s probably clear to you now that with so many Australian’s using Facebook to stay connected with friends and family as well as to find reputable products and services, your solar company needs to be on this social media platform. Reach out and book a call with us today to talk through your company’s needs. If we're a good fit, we can start planning your first campaign.
Published: Friday 19 March 2021 | Last updated: Friday 19 March 2021