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ANNUAL MARKETING REVIEW (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual solar marketing planning, and new site developments.
ANNUAL MARKETING REVIEW

STRATEGIC AND TACTICAL SOLAR DIGITAL MARKETING PLANNING FOR THE YEAR AHEAD

Purpose: To review the business goals, marketing campaigns, channels and plans for the year ahead.
An annual review of your digital marketing plans - ideal for ensuring we're all in-sync with marketing strategy and activities planned.

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Format: Typically a 60-90 minute chat (either in-person or on a zoom call)

XEN Annual Marketing Review (AMR)

We meet with you to discuss your marketing plans for the year. We use a simple checklist doc (take a copy of the example doc here) to go through each of the following areas:

Business Goals

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In very high level terms, we discuss your business goals for the year ahead eg:

  • Growth plans and % goals
  • New locations
  • New products
  • New services
  • New audiences

Campaigns

We chat through general campaign ideas you have in mind for the year ahead.
They can be very general at this stage eg:

  • ‘awareness campaign to promote our new XXX product’ or
  • ‘campaign to introduce us to a new audience/market of YYY’ or
  • ‘new brand unveiling’ or
  • ‘retention campaign to grow revenue per existing customer’, etc

Content Strategy

In this section we want to review:

Audiences/Personas
(eg Are your personas up-to-date)

Topics
( egAre there new content approaches you’d like to discuss and plan for the year)

Formats
( eg Are there new formats you’d like to work on eg video, podcast, infographic, etc)

Funnels

Together we'll chat through what stages of the lifecycle are working well and what needs work.
(ie how do we best ‘solve for the problem’?)
Example: do you have a traffic problem? Do you have a leads problem? Do you have a sales problem?

Reporting

Are your current reports and dashboards delivering the visibility you need?
(What extra reporting is required - what can be removed)

Channels

We'll review your promotion channels (eg advertising, social, partner sites) to clarify the focus.

As part of this we'll discuss which channels to focus on, which to reduce, and which new ones to test.

Budgets

Finally we get a sense of your top level budgets (approx monthly) for:

  • Strategy and planning
  • Content creation
  • Campaign promotion (ad platforms, social)

Next Steps

Contact us and we'll be in touch to answer any questions or schedule in your Annual Marketing Review session:

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THE SUCCESS OF YOUR SOLAR DEALERSHIP RELIES ON THE RIGHT MIX OF ONLINE CHANNELS

whether it be organic rankings in Google, an advertising campaign or social presence, we'll get you noticed.

ACHIEVE RAPID AND SUSTAINABLE GROWTH

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Work with an experienced team

XEN Solar was created by XEN Systems, a digital agency based in Sydney, Australia. We have years of experience in site development, marketing and much more.Services_1.png
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Expert users of current marketing tools

Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business.
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Expert users of current marketing tools

Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business.
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We understand solar

The solar industry is its own niche in the Australian market. It just so happens that we know the most effective strategies to market to your potential customers.
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