Digital Marketing Audit
for Solar Dealers

Exclusively for Australian Solar Companies
Includes Analysis Across THESE Channels
google analytics
facebook logo
instagram logo
gmb logo

Benefits of a Digital Marketing Audit

A digital marketing audit gives you insight into issues and opportunities with your current marketing activities.
Digital Marketing Audit Services Sydney
Digital Marketing Audit

SEO, Social and Paid Channels

The digital marketing audit includes coverage across all key digital channels, including SEO, social and paid advertising, as well as insight into what your key competitors are doing

The audit report includes :

  • Website SEO mini-audit
  • Competitor analysis
  • Social accounts review, including:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Check images, videos, comments, reviews
  • Paid channels review, including:
    • Google Ads
    • Facebook ads
    • Instagram ads
  • Google My Business profile review
  • SolarQuotes rating check
  • LG Energy profile
  • Email marketing
  • Ebook promotion - ebook content and site promotion
  • CEC accredited installer/retailer search
  • Overall score with insights and recommendations
Setup of Google Analytics setup, Google Tag Manager and Google Search Console

Technical Setup

As part of the audit we review technical items related to your site.

The review includes:

  • Google Analytics setup
  • Google Tag Manager setup
  • Google Search Console setup
Audit Recommendations Report

Recommendations Report

The audit delivers a simple, actionable list of items to implement, including areas to fix and opportunities to improve.

There's nothing worse than a long, overwhelming jargon-filled report that gets thrown into a bottom drawer and forgotten about.

Which is why we focus on highlighting just the top priority items that will drive the most return for your time.

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what our client say

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert, National Manager, Solar Sales,
LG Electronics Australia Pty Ltd

Delivered fast and well planned digital marketing activities that have improved our leads

Craig and Kylie have been very professional from initial consultation, setting up to implementation, they have delivered fast and well planned digital marketing activities that have improved our leads.

We work with them on social media management and lead generation using Facebook paid ads and Google ads. They understand solar, are responsive and adapt to the needs of our brand.

Damien Slaven, Manager, Operations,
Soltek Energy
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Frequently Asked Questions

How long does an audit take?
The audit takes between 2 to 3 weeks to analyse, review and write up. After that we organise a zoom call with you to discuss the findings and recommendations.
How much does an audit cost?

The digital marketing audits start at $3,000 + GST for a mid-sized solar dealer.

For large solar companies and enterprises the audit can range from $5,000 - $15,000 + GST.

What access do you need to our systems?

We'll need access to all of your key accounts including Google Analytics, Google Tag Manager, Google Search Console, Google My Business, Google Ads, Facebook page and Ad Manager, Instagram profile, LinkedIn company page and Twitter account.

If you have any specific platforms eg a CRM or email marketing platform (eg MailChimp) we'll need access to those as well.

Once the audit is complete you of course should remove our access to them.

What size dealer is this ideal for?

The audit is ideal for solar installers and dealers who already have a marketing person (or team) who can the take the recommendations from the audit report and implement them.

If you are a small dealer and don't have anyone who can implement the changes then this probably isn't for you - it would just be a nice report that ends up not getting actioned...

If you are a mid-large dealer with marketing staff (or working with a marketing agency) then this is probably a fit for you.

schedule a to discuss your needs