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CAMPAIGN IMPLEMENTATION

A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
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HUBSPOT LEAD GENERATION CAMPAIGN FROM START TO FINISH

Ideal for existing HubSpot customers who need help getting a campaign up and running..

Perfect for driving targeted traffic to your site and converting into leads.

HubSpot Lead Generation Campaign From Start to Finish

Why You Need Help?

Most Marketing Managers understand the concept of campaigns and agree they need to get them in place - the concept isn't hard.

But execution can be challenging - there's so many parts to implement. Chances are you've got the idea all worked out, now you just need help getting the pieces in place.

We work with you to strategise your campaign, map out the parts, create the content and implement all the HubSpot bits.

Business Goal

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).

The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Inclusions

  • Brainstorm and verify campaign ideas
  • Keyword research to identify terms related to the campaign idea
  • Add HubSpot Campaign
  • Use HubSpot Campaign Strategy tool to flesh out topics
  • Add Keywords to HubSpot keyword tool
  • Prepare 2 x ideal customer (persona) descriptions
  • Prepare content asset (eg PDF ebook)
    • Research topic
    • Write ebook
    • Design ebook
    • Produce PDF
  • Build Landing page and Form in HubSpot
  • Build Thank you page in HubSpot
  • Write 3 x emails:
    • Thank you email
    • Follow up email
    • Value-add email
  • Create HubSpot smart list
  • Create HubSpot Workflow with emails
  • Create HubSpot CTA
  • Write 4 x blog posts to promote the asset:
    • Research and write posts
    • Including featured images
    • Prepare and optimise in HubSpot
    • Schedule
  • Prepare banners to promote the content asset
    • For use on Facebook, Twitter, LinkedIn, Instagram
  • Prepare asset cover images for use in sidebars and footers
  • Prepare 4 x social media post updates
    • Words to use in updates
    • Images to use
  • Monitor Page Performance in HubSpot
  • Prepare campaign short URLs for sharing via social and other channels
  • Prepare Report to track results

As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.

It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.

Benefits

You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.

Now it's time to get those ideas into practice and get your campaigns firing.

 

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THE SUCCESS OF YOUR SOLAR DEALERSHIP RELIES ON THE RIGHT MIX OF ONLINE CHANNELS

whether it be organic rankings in Google, an advertising campaign or social presence, we'll get you noticed.

ACHIEVE RAPID AND SUSTAINABLE GROWTH

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Work with an experienced team

XEN Solar was created by XEN Systems, a digital agency based in Sydney, Australia. We have years of experience in site development, marketing and much more.Services_1.png
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Expert users of current marketing tools

Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business.
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Expert users of current marketing tools

Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business.
Benefit-4

We understand solar

The solar industry is its own niche in the Australian market. It just so happens that we know the most effective strategies to market to your potential customers.
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