In-depth keyword research, combined with content gap analysis to deliver an actionable content plan.
As part of the review we conduct analysis across the following areas:
and incorporate them into the strategy.
This research will enable us to optimise your website, including:
We asses your audience's journey by filling out a site map. This involves:
In order to optimise your site, we will assess the naming conventions you use for website pages, as well as the accessibility of key pages.
Net we complete a Page review, which we obtain from Google Analytics. This demonstrates:
Our Keyword Research identifies the key terms that audiences search for to access your web pages. This data is produced by SEMrush. We are able to use this tool to identify:
We obtain Striking Distance data from SEMrush and SanityCheck. This covers webpages from your site that rank on the second page of Google, from positions 11 to 20. This data is significant, as it reveals webpages that could reach the first page of Google if adjusted according to SEO insights.
Similarly, we use SEMrush to identify Opportunities, keywords your websites ranks for on all pages of Google. The Opportunities we asses have high impressions but low clicks. We sue this to
Finally, we use SEMrush to identify what positions you and your competitors rank for with select key terms. This allows us to content gap analysis. Moreover, we can obtain:
Our research is collated on a Google Sheet, which you will have access to upon completion of our keyword research.
All research and scheduling is maintained in projects system, which you have full access to.
Progress is recorded within the projects system, ensuring you have full transparency on updates and results.