--- title: Google Ads Audit | Google Ads Strategy and Optimisation | XEN Solar description: The Google Ads Audit is a complete review of your Google Ads account to highlight issues, recommend fixes and improve your campaigns. --- [![XEN solar](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/sonar-logo.png?width=98&name=sonar-logo.png "XEN solar")](https://www.xensolar.com.au) ![About_Hero1.jpg](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/About_Hero1.jpg?width=1700&name=About_Hero1.jpg "About_Hero1.jpg") ## GOOGLE ADS AUDIT A complete review of your Google Ads account to highlight issues, recommend fixes and improve your campaigns. ![Close up of businesswoman holding graphs in hand-1](https://www.xensolar.com.au/hs-fs/hubfs/Stock%20images/Close%20up%20of%20businesswoman%20holding%20graphs%20in%20hand-1.jpeg?width=1000&name=Close%20up%20of%20businesswoman%20holding%20graphs%20in%20hand-1.jpeg "Close up of businesswoman holding graphs in hand-1") ## GOOGLE ADS AUDIT The Google Ads Audit is a complete review of your Google Ads account to highlight issues, recommend fixes and improve your campaigns. ## ![google-ads-audit](https://www.xensolar.com.au/hs-fs/hubfs/xen/images/google-ads-audit.png?width=1203&name=google-ads-audit.png) Who is the Google Ads Audit for? We recommend the Google Ads Audit **if you**:  - **can’t keep up** with all of the latest Google Ads updates - **don’t have time** to understand the platform and all the features it offers - have just taken over an account and need to **review what’s working, what’s not** and opportunities - want to **stop wasting money** and focus on efficiency - want to make sure your business is targeting the **right keywords and audiences** - want to check that you are are **tracking conversions** correctly - think Google Ads is a waste of money and want to **uncover areas to eliminate** from marketing spend - want to see what campaigns have worked well and what **gaps you can target** - want to understand if **Display or Search campaigns perform better** - want to make sure the account is **structured and labelled clearly for reporting** purposes - have never managed Google Ads before, and **don’t know where to start** - want to ensure all the **benchmark basics** are covered - want to see how much you are **paying per click** on your main keywords - want to check that you are **targeting the right areas** - want to make sure you have **all ad types** covered - need to be able to **report back easily** to your manager - want to see if the search terms report uncovers **new keyword ideas** - want to avoid **“I wish I knew that earlier**” moments   ## Benefits of the Google Ads Audit The Google Ads Audit will highlight in a grading system (ABC) which areas of your Google Ads account require immediate attention. An audit can be done quarterly, half-yearly or annually to identify any issues with your campaigns. - Highlight wasted spend - Identify opportunities - Plan for the coming year - Improve your Google Ads performance - Generate better profit and leads from campaigns - Stop wasting money Google is constantly changing. Regularly reviewing your site and staying up-to-date on the terms people are searching for is important for your business growth. ![grey-arrow.png](https://www.xensolar.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/grey-arrow.png?width=28&name=grey-arrow.png "grey-arrow.png") ![channel-bg.jpg](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/channel-bg.jpg?width=1700&name=channel-bg.jpg "channel-bg.jpg") ### THE SUCCESS OF YOUR SOLAR DEALERSHIP RELIES ON THE RIGHT MIX OF ONLINE CHANNELS whether it be organic rankings in Google, an advertising campaign or social presence, we'll get you noticed. ## ACHIEVE RAPID AND SUSTAINABLE GROWTH ![Benefit-1](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-1.png?width=42&height=48&name=Benefit-1.png) #### Work with an experienced team XEN Solar was created by XEN Systems, a digital agency based in Sydney, Australia. We have years of experience in site development, marketing and much more.Services_1.png ![Benefit-2](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-2.png?width=61&height=55&name=Benefit-2.png) #### Expert users of current marketing tools Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business. ![Benefit-3](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-3.png?width=53&height=49&name=Benefit-3.png) #### Expert users of current marketing tools Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business. ![Benefit-4](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-4.png?width=52&height=57&name=Benefit-4.png) #### We understand solar The solar industry is its own niche in the Australian market. It just so happens that we know the most effective strategies to market to your potential customers. schedule a free 15 min session to discuss your needs [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/306227/111a29e2-aedd-4921-a6d3-b3848f69d7b6.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/111a29e2-aedd-4921-a6d3-b3848f69d7b6) ![XEN solar](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/sonar-logo.png?width=98&name=sonar-logo.png "XEN solar") [The Complete Guide to Solar Digital Marketing](https://www.xensolar.com/en-au/solar-digital-marketing-guide) | [Solar Marketing Knowledge Base](https://knowledge.xensolar.com/) [**](https://www.facebook.com/xensolar) [**](https://twitter.com/SolarXen) [**](https://www.linkedin.com/company/xensolar/) [**](https://www.instagram.com/xensolarau/) - ©2014-2026 XEN All Rights Reserved - [Privacy Policy](https://www.xensolar.com.au/privacy-policy/) - [Terms & Conditions](https://www.xensolar.com.au/terms-conditions/)