--- title: Google Ads and Bing Ads Management and Optimisation | XEN Solar description: Take advantage of our Google Ads and Bing Ads Management service - each month we actively manage and optimise your Google and Bing Ads campaigns. --- [![XEN solar](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/sonar-logo.png?width=98&name=sonar-logo.png "XEN solar")](https://www.xensolar.com.au) ![About_Hero1.jpg](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/About_Hero1.jpg?width=1700&name=About_Hero1.jpg "About_Hero1.jpg") ## GOOGLE ADS AND BING ADS MANAGEMENT Active management and optimisation of your Google Ads and Bing Ads campaigns ![Google Ads and Bing Ads Management](https://www.xensolar.com.au/hs-fs/hubfs/social/XEN-google-my-business.jpg?width=1080&name=XEN-google-my-business.jpg "Google Ads and Bing Ads Management") ## ACTIVE MANAGEMENT AND OPTIMISATION OF YOUR GOOGLE ADS AND BING ADS CAMPAIGNS We have the experience to support your advertising goals through paid channels.  Each month we actively manage and optimise your campaigns to ensure you get the best results out of your budget. ### Google Ads Management ![implementation-google-ads](https://www.xensolar.com.au/hs-fs/hubfs/xen-b2b/items/implementation-google-ads.png?width=1200&name=implementation-google-ads.png)*Active management and optimisation of your small-mid size Google Ads account.* Each month we actively manage and optimise your Google Ads campaigns. Your campaigns are setup and optimised by our Google Certified team across: - Google Search - Google Display Network (including Remarketing) - Video Campaigns. Based on your monthly digital strategy we manage campaigns to align with your company goals and seasonal opportunities. ### Campaign Optimisation We ensure all your campaigns are optimised to take advantage of all Google Ads features including: - Keyword management - Ad copy - Ad types:  - For search: extended ads or responsive search ads - For display: image display ads or responsive display ads - For video: in-stream or discovery ads - Ad extensions: - Sitelinks - Call-outs - Structured snippets - Calls - Message - Location - Price - App - Promotion - Bidding efficiency - Day parting and mobile bid adjustment - Demographic and audience targeting - Conversion goals and tracking. ### Excludes - Note: Ad spend and monthly spend are separate. - The monthly fee includes management of the campaigns, but NOT the advertising spend. - The ad spend is charged to you separately by Google. - Setting up and/or optimising landing pages ### Benefits - Google Ads is competitive and expensive. Therefore poorly managed accounts often waste money on irrelevant clicks or low quality score (QS) areas - Optimising Google Ads accounts ensure budget is spent well and targeting on the relevant areas for the business. ### Bing Ads Management Each month we actively manage and optimise your Bing Ads campaigns Your campaigns are setup and optimised by our Bing Certified team across: - Bing Search Results - Bing Display Network (if targeting the USA) Note: Ad spend and monthly spend are separate. - The monthly fee includes management of the campaigns, but NOT the advertising spend. - The ad spend is charged to you separately by Microsoft.   ![grey-arrow.png](https://www.xensolar.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/grey-arrow.png?width=28&name=grey-arrow.png "grey-arrow.png") ![channel-bg.jpg](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/channel-bg.jpg?width=1700&name=channel-bg.jpg "channel-bg.jpg") ### THE SUCCESS OF YOUR SOLAR DEALERSHIP RELIES ON THE RIGHT MIX OF ONLINE CHANNELS whether it be organic rankings in Google, an advertising campaign or social presence, we'll get you noticed. ## ACHIEVE RAPID AND SUSTAINABLE GROWTH ![Benefit-1](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-1.png?width=42&height=48&name=Benefit-1.png) #### Work with an experienced team XEN Solar was created by XEN Systems, a digital agency based in Sydney, Australia. We have years of experience in site development, marketing and much more.Services_1.png ![Benefit-2](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-2.png?width=61&height=55&name=Benefit-2.png) #### Expert users of current marketing tools Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business. ![Benefit-3](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-3.png?width=53&height=49&name=Benefit-3.png) #### Expert users of current marketing tools Google Analytics, Adwords, HubSpot, we know it all. We'll use the right tool for the job to get the best result for your business. ![Benefit-4](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/Benefit-4.png?width=52&height=57&name=Benefit-4.png) #### We understand solar The solar industry is its own niche in the Australian market. It just so happens that we know the most effective strategies to market to your potential customers. schedule a free 15 min session to discuss your needs [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/306227/111a29e2-aedd-4921-a6d3-b3848f69d7b6.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/111a29e2-aedd-4921-a6d3-b3848f69d7b6) ![XEN solar](https://www.xensolar.com.au/hs-fs/hubfs/xen_solar_2017/images/sonar-logo.png?width=98&name=sonar-logo.png "XEN solar") [The Complete Guide to Solar Digital Marketing](https://www.xensolar.com/en-au/solar-digital-marketing-guide) | [Solar Marketing Knowledge Base](https://knowledge.xensolar.com/) [**](https://www.facebook.com/xensolar) [**](https://twitter.com/SolarXen) [**](https://www.linkedin.com/company/xensolar/) [**](https://www.instagram.com/xensolarau/) - ©2014-2026 XEN All Rights Reserved - [Privacy Policy](https://www.xensolar.com.au/privacy-policy/) - [Terms & Conditions](https://www.xensolar.com.au/terms-conditions/)