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Digital Marketing
for Solar Dealers

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
A comprehensive planning session for how to best use HubSpot to grow your business
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns
Setup Google accounts including GTM, GA, GSC, GMB, plus pixels and tracking scripts
Setup Google Analytics, Databox, SEMrush and ahrefs reporting, plus prepare Marketing Scorecard
Full onboarding, setup and optimisation of your new HubSpot portal
Design and development of a custom landing page in HubSpot
Design and development of a custom email template in HubSpot
A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
Adding and updating content pages in existing WordPress or HubSpot websites
Optimisation of your WordPress or HubSpot site for better rankings in Google
Research, write, prepare and publish a 500-800 word blog post
Plan, write, prepare and send an email newsletter
Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages
Active management and optimisation of your Google Ads and Bing Ads campaigns
Active management and optimisation of your campaigns across Facebook and Instagram
Active management and optimisation of your LinkedIn Advertising campaigns
Active management and optimisation of your Twitter Advertising campaigns
Active management and optimisation of your Pinterest Ads campaigns
Tailored training across all key HubSpot items in your portal
Tailored training for your Google Tools including Google Analytics, Google Tag Manager, Google Search Console and Google My Business listing
Tailored training for your Google Ads account across all key campaign areas
Tailored training for your Facebook Ad Manager account across all key campaign types
Tailored training for your LinkedIn Advertising account across all key campaign groups
An overview of Search Engine Optimisation tailored for your own site and content management system
An overview of marketing trends, specifically tailored to your industry and audiences
XEN Solar's WordPress WP Engine Hosting Upgrade is a simple upgrade package to improve the speed and usability of your website.
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