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Digital Marketing
for Solar Dealers
Annual Marketing Review (AMR)
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
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Quarterly Business Review (QBR)
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
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Monthly Strategy review session
A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items
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SEO Review
A detailed SEO audit and review of your site to highlight issues and opportunities
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Social Strategy Review
Research and analysis of all major social channels to highlight tactics, audiences and competitors
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Content Strategy Planning
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
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HubSpot Blueprint
A comprehensive planning session for how to best use HubSpot to grow your business
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HubSpot HealthCheck
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns
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Google and tracking setup
Setup Google accounts including GTM, GA, GSC, GMB, plus pixels and tracking scripts
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Reporting setup
Setup Google Analytics, Databox, SEMrush and ahrefs reporting, plus prepare Marketing Scorecard
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HubSpot Ignition
Full onboarding, setup and optimisation of your new HubSpot portal
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Landing page template design and development
Design and development of a custom landing page in HubSpot
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Email template design and development
Design and development of a custom email template in HubSpot
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Campaign implementation
A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
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Website content maintenance
Adding and updating content pages in existing WordPress or HubSpot websites
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SEO Action
Optimisation of your WordPress or HubSpot site for better rankings in Google
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Prepare and publish blog post
Research, write, prepare and publish a 500-800 word blog post
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Email newsletter
Plan, write, prepare and send an email newsletter
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Social Channel Management
Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages
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Google Ads and Bing Ads Management
Active management and optimisation of your Google Ads and Bing Ads campaigns
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Facebook and Instagram Ads Management
Active management and optimisation of your campaigns across Facebook and Instagram
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LinkedIn Ads Management
Active management and optimisation of your LinkedIn Advertising campaigns
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Twitter Ads Management
Active management and optimisation of your Twitter Advertising campaigns
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Pinterest Ads Management
Active management and optimisation of your Pinterest Ads campaigns
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HubSpot Training
Tailored training across all key HubSpot items in your portal
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Google Tools training
Tailored training for your Google Tools including Google Analytics, Google Tag Manager, Google Search Console and Google My Business listing
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Google Ads training
Tailored training for your Google Ads account across all key campaign areas
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Facebook Ads training
Tailored training for your Facebook Ad Manager account across all key campaign types
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LinkedIn Ads training
Tailored training for your LinkedIn Advertising account across all key campaign groups
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SEO training
An overview of Search Engine Optimisation tailored for your own site and content management system
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State of Marketing
An overview of marketing trends, specifically tailored to your industry and audiences
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WP Engine Hosting Upgrade
XEN Solar's WordPress WP Engine Hosting Upgrade is a simple upgrade package to improve the speed and usability of your website.
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