Reporting needs vary per client, and it’s important that reports match requirements – there’s nothing worse that getting bombarded with a range of non-actionable reports.

A key part of every project is taking the time upfront to assess and agree on what results, KPIs and action items need to be highlighted, and how often. Usually monthly overview reports are appropriate, with the option of weekly or even daily updates on specific items.

Monthly analysis and review of all your reporting inputs, including:

• Google Analytics
• HubSpot Dashboards
• Advertising Channels:
  • Google AdWords
  • Facebook and Instagram Advertising
  • Twitter Advertising
  • LinkedIn Advertising
  • Google Search Console
  • Email (eDM) campaigns
  • SEO benchmarks and industry comparisons

to provide you with monthly learnings and insights into your business.

Format

As well as month-end reviews for management reports, the Reporting item includes provision of real-time dashboards and daily updates (where appropriated).

The focus of reporting should always be to make it actionable. Reports for the sake of reports is usually an area that can be optimised (and ideally removed).

We work with you to ensure that reporting is as simple as possible, whilst providing maximum insight on key performance metrics.

Benefits

• No more 50-page reports with indecipherable graphs and tables dumped from analytics, instead we perform all the analysis and present you with a summary of the key insights.
• This frees you up to concentrate on doing what you do best - running your business - while we provide you with the action items to drive growth.
• Regular reviews of site strategy and activities allow opportunities to be acted on and issues to be corrected.